Marketplace Strategies for Business (Blockchain Edition)

05/11/2020 |
Marketplace Strategies

Join us online or on site for a one-day deep dive on how to build, monetize and scale your digital marketplace.

Get your ticket here.

About this Event

We are back with our marketplace strategies masterclass series, this time with a focus on blockchain platforms and Distributed Ledger Technologies (DLTs) integrations.

***Covid-19 Announcement***

In light of current developments, we will also offer this marketplace strategies Masterclass online with the option to attend remotely.

The format of the online marketplace strategies Masterclass will be the same as the physical event, which will take place in Zug, Switzerland. Trainers will be available live to coach participants and we will use Hopin and Stormboard for delivering the online marketplace strategies Masterclass. All Eventbrite ticket holders will receive an email by December 10 with their personalized link to create a profile on Hopin and Stormboard. Please fill out your profile before the marketplace strategies Masterclass!


Morning 08:30 –12:30


Devise a viable business model for your marketplace.

Key Issues: How to choose a profitable revenue generation model among those of established marketplaces? Under what conditions should you subsidize one or multiple sides? How should the pricing structure change over time? What payment gateways to implement and how to avoid users bypassing it?

Deliverables: 1 presentation + 3 case studies, 1 exercise on marketplace business model generation, 1 outline of recommended business model per participant.


Design and manage your marketplace.

Key Issues: How to discover marketplace opportunities and mobilise an ecosystem? What curation and governance will ignite network effect? How to grow supply and demand simultaneously and optimize their matching? How to identify core interactions, create control points and exploit lock-in effects?

Deliverables: 1 presentation + 2 case studies, 1 exercise on marketplace design and ecosystem activation, 1 recommended architecture of a minimum viable marketplace per participant.

12:30 –13:30 Working Lunch [Play the Game of Cards]

Afternoon 13:30 –17:00


Add the right features into your marketplace.

Key Issues: What integrations, Distributed Ledger Technologies (DLTs) or add-ons can facilitate transactions among users? How to attract, retain, work with and pay users? What reputation / review systems and insurance mechanisms should be embedded? What new services / products could your marketplace offer and how to access new markets?

Deliverables: 1 presentation + 4 case studies, 1 exercise on marketplace building , 1 test marketplace built online per participant.


Future-proof your marketplace and get actionable takeaways.

Key Issues: What step-by-step actions are needed to apply the learnings from this training to your marketplace? What metrics and data strategy can be implemented to measure success? What external factors and public policies may impact marketplace scale? How to secure public and private funding to your marketplace?

Deliverables: 1 presentation + 3 case studies, 1 exercise on marketplace validation, 1 marketplace business plan (optimised version delivered in 2 weeks) per participant.

Evening 17:00 – 20:00


Participants can request individualised coaching sessions (15 min each) with the trainers after the Masterclass and a 1-hour call to review progress in the month following the Masterclass.

This Masterclass is hosted by `Euro Freelancers in collaboration with the Blockchain Foundation of India, the Zug Commodity Association, the Korea Blockchain Association and the Alibaba Group. It follows other Masterclasses previously organised in BarcelonaHelsinkiOsloTallinnMoscow and Tel Aviv.

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Marketplace Strategies Masterclass

Threat and Opportunity

The world’s 6 most valuable companies by market capitalization (Amazon, Apple, Alibaba, Microsoft, Alphabet, Facebook) and 70% of the $1 billion+ unicorn startups (Didi, Airbnb, Uber) operate digital ecosystems that match buyers & sellers, and gain enormous market share from network effects. Yet, only 3% of established companies have adopted an active marketplace strategy.

Marketplaces are changing the dynamics of entire industries. Even your local fitness club nowadays makes much of its money not by what it sells but by facilitating the interactions of others—just like farmers’ markets or stock exchanges already do.

Whatever your business is, you are or you will compete with or build on top of existing marketplaces. But this game needs to be played with marketplace strategies rules!

Marketplace Strategies Masterclass

What You Will Walk Away With

  • The tools to choose among marketplace business models, blockchain integrations and the metrics to track ROI.
  • Improved knowledge to discover marketplace opportunities and attract funding to your marketplace.
  • A framework to design and manage your marketplace and build a strong network effect around it.
  • Tactics to leverage the ecosystem, a set of entities that create value in transacting with one other, aiming to capture part of that value.
  • A discovery process to scan your value chains for inefficiencies and build multi-sided value propositions that can achieve winner-take-all rapidly.
  • Step by steps process to write a marketplace business plan and validate it with a prototyping approach.
  • Actionable takeaways with key success and failure factors, which can be immediately applied to your marketplace.
Marketplace Strategies Masterclass

For Whom?

This Masterclass is designed for business leaders in both large and small companies to operate effectively in marketplace environments. It provides you with a set of theories, frameworks and tools to transform existing ventures or launch new ones.

Anyone from C-level executives to operation managers, service designers, business development officers, digitalisation officers and marketplace entrepreneurs, whose responsibilities require forward-looking business thinking will benefit from this Masterclass.

To foster teamwork and maximize learning impact, we encourage both individuals and teams to attend.

How the Masterclass Works

Preparation: Bring forward an idea of a new marketplace to develop or an existing marketplace to optimise. Trainers will be available before the Masterclass to help you conceptualize your marketplace idea as to maximize learning outputs.

Content: 20% briefing, 10% case study, 50% gamification and small groups exercise, 20% feedback loops and discussion.

Maximum group size: 25 people.

Language: English.

Handouts: A marketplace toolbox and a success checklist will be provided before and after the Masterclass.

Required expertise: For both beginners and experts.

Further info:

Ticket and cancellation policy

Get your ticket here.

If this Masterclass is not confirmed, you’ll receive a full refund of your registration fee. If the trainers have to cancel due to unforeseeable circumstances you’ll receive a full refund of your registration fee. Travel or other costs will not be refunded.

Select the right ticketing option. If you’re a EU registered VAT holder you will save 24% VAT.

Group and special discounts (more than 1 person from the same organisation or for non-profit groups) are available at 15% off for each ticket. Get in touch with: to redeem these discounts.

If you cancel your participation up to one week before the Masterclass, you’ll receive a full refund except eventbrite fees. No refund will be offered as of one week before the Masterclass. You can however transfer your ticket to a colleague from the same organisation at no extra charge or receive a free ticket for any of the upcoming Masterclasses that we will organise.

Ticket invoices will be issued and sent to you after the event.

Leading Instructor

Marco Torregrossa is CEO at Euro Freelancers, a consulting marketplace and investment firm into technologies enabling network effects. He is also Board Member at the European Sharing Economy Coalition, where he has led public policy for marketplaces like Airbnb, Netflix, Tinder and Etsy both in Brussels and Washington DC.

He has been studying and working with platform businesses for 13+ years and trained 250+ people from leading organisations in public and private sectors, including Fortune500, on how to build, monetise and scale digital marketplaces. His last masterclasses took place in BarcelonaHelsinkiOsloTallinnMoscow and Tel Aviv.

He teaches a master-level course on platform economy at South-Eastern Finland University of Applied Sciences, he is a contributor to the Digital Transformation of Industries World Economic Forum initiative and author of the forthcoming book [Jan 2021]: “The Lean Solopreneur: Platform Work in the New Economy”.

About Me | Linkedin | Twitter | Medium

Snapshot of Previous Masterclass Attendees


  • Accenture
  • PwC
  • Ramboll Group A/S

Financial & Insurance

  • ING Bank
  • HSBC Holdings
  • Sberbank

Transport & Logistics

  • Siemens Logistics
  • Toyota Material Handling
  • Belgian Post Group

Software & ICT

  • Deutsche Telekom AG
  • Intel Corporation

Environment & Energy

  • Norsk Hydro
  • Lukoil
  • Vestas

Construction & Materials

  • DOW Chemicals
  • Bouygues S.A.

Consumer Goods & Retail

  • IKEA
  • Delhaize N.V.


  • European Commission
  • French Ministry of Ecology
  • Business Finland