Building Your Freelancer Brand With Web Design

22/03/2018 |

Freelancer BrandMaking the switch from a 9 to 5 job to a freelance position can be tough, but it can also be a lucrative career move. It’s easier than ever nowadays to forge a career from the comfort of your own living room thanks to the rise of online business, with the number of European freelancers growing by 24% in just seven years.

If you decide to start freelancing, it’s crucial that you design an appealing site for your business. A website is much more than just a domain name for freelancers – it’s also a resume, a portfolio, and a powerful marketing tool. You can work to build your brand and grow your online presence by designing a killer website.

Why You Need a Website

These days, an online presence is essential to the success of any freelance startup. Websites are a key conversion tool that can be used to attract new customers and increase your online visibility. Your products or services will be more likely to show up on search engines and get clicks from interested parties.

A good website can also help you to retain old customers, as it makes it easier for you to keep in contact and provide important updates.

What Your Site Should Include

As a freelancer, your site should represent who you are and what you do. It’s your chance to showcase your skills and convince new clients that you’ve got what they need for their next big project. Freelance writers, for example, can include a WordPress blog on their site to give visitors a sample of their writing style. Graphic designers might want to add photo archives of past work or other media. You can even set up an online shop for merchandise or other products to boost your revenue stream.

No matter what your field or speciality is, it’s a good idea to include testimonials and examples on your website. You should also include a contact section that lists your email, social media pages, and phone number. If you like, you can even add a dialogue box for clients to sign up for a monthly email newsletter.

How Your Site Should Look

When designing a professional website, try to keep things simple. This makes it easy for clients to navigate through different pages and find the information for which they’re looking. Stick to common fonts that are easy to read, such as Arial or Times New Roman. You should also use a limited color palette, as multiple bright tones can make a page look cluttered and tough to read.

Your website shows potential clients who you are and what you have to offer, helping to set you apart from the crowd. It’s essential that you put careful thought into what your website looks like and what it says about you. With a sleek, professional website design, you can attract new customers and work to grow your freelance business into a successful enterprise.

By Lucy Wyndham, Freelance Writer

Image Credit: rawpixel.com (CC Licence)